Crowne Plaza® WorkLife Room
Problem: The Modern Business Traveler has changed over the recent years, but the rooms in which they stay have not. In an effort to better cater to these guests, Crowne Plaza spent millions renovating their rooms to reflect these changes, and needed an umbrella brand to put these changes under
Solution: Working closely with the brand, we developed the identity of WorkLife, a blend encapsulating the new modernity and function of the space while simultaneously speaking to the variety of potential patrons of the Crowne Plaza brand
It's a blend, not a balance.
This project is currently in process, and will not be completed until May - June of 2017. Please check back to this page in the near future for updates!
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